Agrivi Talk: Daiana Coimbra

Tanja Folnovic

Agronomy Expert

Our customer's satisfaction and success is our goal. This time we have pleasure to present you interview which has been made with Daiana Coimbra, our happy user from Brazil.

Please tell us something about yourself. Where are you from? Where does your passion for agriculture come from? What is your current career occupation?

My husband and I are both Agronomists and business partners in an Ag consultant company called RuralPlan. I'm 31 years old and my husband is 28. We both worked in ag companies known nationally, located in the state of Sao Paulo, before we decided to start our own business. RuralPlan is located in Vila Rica, state of Mato Grosso – Brazil. This region is known as one of the last agricultural frontiers in Brazil. We are currently working alongside 10 farmers, of whom put together, grows 4.300 hectares of soybean within the first crop (of two crops yearly). In addition, 30% of this land is cultivated with corn as the second crop and 70% is planted with grass to feed livestock in the second season. We are passionate about bringing knowledge to farmers and helping them improve their business. We help our clients with technical knowledge but also give them financial management support since we have experience in that area.



What do you think are the main advantages of implementing new technologies in agriculture? Which latest advancements in AgTech are you most excited about?

As a company that works side by side with farmers, we strongly believe that implementing new technologies is not just the best way, but the only way for farmers to stay in business today and in the future.

The FAO predicts a 60% increase in global demand for food by the year 2050, with 9.15 billion mouths to feed. The rabobank argues that the global food and agriculture industry has been faced with a period of tight margins, with confidence in business ebbing away. In addition, this industry is facing increased competition for agricultural land and water resources.

Definitely, we have huge challenges ahead of us. So we need to work hard to achieve such things. But more than that, we need to work smart. And how can we do that? By using technology in our favor.

Technology can help farmers grow more while using less. Data can turn into money-saving advice and the effect could be crucial for farmers' success. We have plenty of examples. Farmers can save money and preserve water quality when they use precision agriculture that gives them the exact quantity of fertilizer that needs to be spread. Technology like pest alarms can help farmers scout the pests, allowing for spraying of pesticides only when necessary. Technology like irrigation remote sensors can save immense amounts of water.  In addition, all of this technology will also increase crop yields.

We are excited about software like Agrivi that allows farmers to easily use the huge amounts of data that they already generate and but don't yet know how to analyze properly. We also are excited about drone mapping software like DroneDeploy that allows us to scout the fields easily and generate valuable information for farmers.



What are the biggest challenges you faced when managing your business that inspired you to think about investing in Farm Management Software in particular? Are you using any other technologies, like remote sensors or drones?

As an Ag consultant company we need to ensure the best productivity and profit for our clients. To do that we need to know everything that is going on in their field. Our clients trust us to collect, keep records of, and analyze not just the technical information, but the financial as well. They also want to have access to all of this information, updated, and in a simple way from anywhere. Because we have many clients to take care of and because each client generates a lot of information, we were failing to deliver the best for them. We tried to use other systems, some paper notes and spreadsheets, but it was taking too much time and kept us far from the field where things were happening. So we decided to invest in Agrivi. We also are using drones, that along with Agrivi, are proving to be indispensable tools for farming.


When you were looking for farm management software to invest in, what were the key requirements that needed to be met by the software to get your attention?

The software needed to be intuitive, complete, affordable, and accessible from everywhere. We don't like to use lots of systems to get what we need. Also we didn't want a complicated system. Traditional farm management software are generally not affordable for most small and middle farmers. We found good systems when we were searching, but their prices really shocked us and our clients.


In your opinion, does investing in data-driven decision making ultimately pay off for farmers? In other words, why do you believe farm management software is worth the effort? What are the biggest benefits?

We believe that nowadays, the investment in data is more important than ever and totally pays off for farmers. When profit margins are wide, many farmers don't pay attention to many details that they should take care of because it 's not really necessary. However, in times of tight profit margins, farmers need to analyze each detail and take action to become more efficient and stay in business. As Peter Drucker said, 'If you can't measure it, you can't improve it.' We cannot improve things of which we are not aware.

Our experience shows that the amount of information that one single farm in one single season generates is too much and takes the farmer from the field where they really need to be, as well as the manager and agronomist. Farm management software serves as a tool that helps farmers record and analyze all of their data more easily and quickly, allowing for more time for the day to day field activities.  It also allows for more time to think about the big decision that they face, such as determining the best times to sell the production and spray for pests and diseases. In addition, a farm management software will give them the opportunity to really analyze their data, that without a system can be difficult to do.



How did you find Agrivi?

We found Agrivi while searching online for a farm management system that was affordable, easy to use, complete (technical, operacional, finances, and inventory management), and allowed us to have access from everywhere. We loved the way Agrivi allowed us to easily try it for free. It really caught our attention because it is totally different from most of the companies in this part of Brazil. After trying the system for a few days, we quickly determined that Agrivi was the right solution for us.


What made you decide that Agrivi was the right solution for you?

Agrivi met our expectations just like some other systems did. However, as similar to other systems, Agrivi couldn't meet 100% of our particularities. Some adjustments needed to be made in order to satisfy our needs. The Agrivi team took care of this for us, and more than that, they mastered it. They heard our suggestions and worked hard to adjust the system in a manner that could fit our needs. They gave us the attention and support that we needed to get started and worked hard to tend to our specific needs. As an Ag consultant company, we had some extra needs and these were not a problem for the incredible Agrivi team at all. The team has provided us the security we need and we are comfortable knowing that they'll be there for us when we have future needs and the system needs to be adjusted.

What did your communication with Agrivi look like before you decided to upgrade to full membership?

Our communication with Agrivi was incredible before and has continued to be so after we decided to upgrade to full a membership.


How satisfied are you with Agrivi customer support?

We believe that Agrivi has the best customer support in the world. They are friendly and efficient and really take care of their customers' needs and try hard to keep them happy.


What does a usual day of using Agrivi look like? How do you use it on a daily basis?

We use the web version of Agrivi. We are not using the app version yet. We have an office in the city where our clients send the information to be included in Agrivi. They can do it in person, by whatsapp, by phone, and by e-mail. In the same manner, we send back the information that they need from Agrivi.

Because it is our first season using Agrivi, we are trying to figure out the best way for us to use it in the future.  We try to update it every day. Our clients bring us the invoices and inform us of the activities that they use it for every day.



Which features would you like us to add to the product that you believe would be highly beneficial to farmers worldwide?

The one simple field has spots totally different from one another that require different treatment. We have fertilizer and soil maps, harverst maps, planting maps, maps generated from drones, etc.

Being able to import these maps and group them in Agrivi would be hightly beneficial for farmers.

Features on the app that allow users to know where they are in the field and report pest problems, stand of plants, and any observational data that they judge to be important and being able to later create a map to show all these observations together would also help farmers.

Thank you Daiana for sharing your experience of using Agrivi Farm Management Software with us.

We are pleased to help our customers in increasing their productivity and profitability. Daiana is an agronomist who recognized Agrivi as valuable partner. Sign up in Agrivi for free and start monitoring your food production.