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TOP 15 Farm Management Software Leaders   Farm management software (FMS) industry, as the central agritech category, is growing continuously with strong year-over-year growth. In 2020, an increasing number of market research companies globally have published market research industry reports on the topics: farm management software, crop management software, and agriculture analytics. For its own use, AGRIVI has conducted research about the farm management software industry reports published in 2020 by renowned market research companies globally. Today, we decided to share this internal report publicly with the aim to raise awareness among the industry about the strong industry growth and major global farm management software leaders in the competitive landscape. Digital Agriculture Software Industry Report 2020 profiles the top 15 companies in the industry profiled by 40+ different global market research companies. Top 15 companies are profiled as industry leaders based on the recognition/number of listings in industry reports globally. Digital agriculture industry growth is driven by: the global need to feed the increasing population, food safety requirements, consumer-driven quality requirements, growing environmental and regulatory requirements, growing investments into technology companies, farmer needs for simplifying existing operations. Top 15 profiled companies (by alphabetical order): AgJunction, Ag Leader Technology, AGRIVI, Conservis, Cropio, DeLaval, FarmersEdge Inc., GEA Group, Granular, Iteris, John Deere & Company, Raven Industries, The Climate Corporation, Topcon Positioning Systems, Trimble.  Download the report and find out key leaders' positions – by ranking, core industry, headquarters, and market research companies.   -- AGRIVI is one of the global farm management software leaders with a global customer portfolio in the agri-food value chain – supporting farms, major agribusiness companies, international food companies, agribusiness banks, and other stakeholders interested in improving the efficiency of crop production.    

Zagreb, February 3, 2021 –AgTech company AGRIVI, which has developed one of the leading, globally recognized farm management software, has begun the new year by expanding its partnership network in four major global markets. After securing a new round of financing by attracting 4 million EUR last November for expanding in the global market, the company concluded this year’s January with six new major partners in Europe, Middle East, Asia, and the US. The new partnership network will help AGRIVI to expand further, and position on the global market, and connect with producers that will rely on the AGRIVI platform to help farmers manage agricultural production and increase their profitability. The farm management software by AGRIVI is one of the most comprehensive solutions for agricultural productions on the market today and helps farms and agri-food companies in 100+ countries worldwide to reach an economically and environmentally sustainable agricultural production. One of the company’s new partners is RHE Solutions, which cooperates with agricultural producers in Southeast Asia and has the goal of improving their business practices and bringing direct value, while AGRIVI is already translating its software into Malay to accommodate them. Another company that has been partnering with the AGRIVI since 2021 is the Malaysian company MD Labs, focused on developing a nationwide platform for palm oil producers. As for this new platform, the AGRIVI solution will have a key role in digitizing processes from production and processing to sale, providing users with insights into detailed production analytics to improve and increase their efficiency and productivity. At the same time, Chatwin, a company doing business in the Dominican Republic and other Caribbean countries, is the company’s new partner for the US market and will offer the AGRIVI solutions to farmers for their improvements. A new partner in the same market is also BCTS Consulting that is active in 9 countries in Latin America. Furthermore, the list of AGRIVI Europe-based partners now includes Farmapp, a Latvian company, that will offer AGRIVI to help young farmers in five Baltic countries successfully complete their family-owned farms’ transition. Finally, another company planning a stronger growth in 2021 with the help of AGRIVI is VeggiTech, which grows vegetables in desert areas in the Middle East, and will rely on the company’s help to stronger address that particular high-potential market. “With the additional support from the new round of financing closed just last year, we have entered a phase of greater expansion, especially in the markets in Europe and the US. We are also continuously monitoring opportunities in other potential markets. I am proud to celebrate the beginning of the year with a considerably stronger network of partners, with whom we intend to work on achieving further growth and promoting digitalization in agriculture,” stated Matija Zulj, CEO and founder at AGRIVI. The company’s success is further evident in the fact that last year, the consulting company Ernst & Young highlighted AGRIVI as an ideal solution for digitalizing a country’s agriculture with a positive impact on not just the agricultural sector but also the economy as a whole, adding that, at the same time, it could be financed from the EU funds. About AGRIVI AGRIVI is a global agtech company founded in 2013. With offices in London, Bucharest, Zagreb, and Warsaw, the company supports agri-food companies in 100+ countries. The AGRIVI farm management software, used by all-size professional farmers, food companies, agricultural banks, and other stakeholders in the food and agricultural industry, has been localized in fifteen languages. Thanks to the AGRIVI tech solution, its users can, in just a few clicks, obtain all the necessary information about every single production phase, as well as plenty of other useful information allowing for the production planning and timely execution of the agri-tech measures. Presently, AGRIVI cooperates with the top global corporations in the industry, including the US-based Driscoll's, the world's largest berry company, Switzerland’s Nestle, which uses the AGRIVI solution to ensure the quality of the fruit for its children’s food factories, and  Helvetas, which relies on the software to ensure rice production’s traceability for more than 4,000 small farmers in Myanmar, Asia. Finally, all the key analytical reports put AGRIVI among the top global leaders in farm management.

February 1st 2021, London - AGRIVI, a leading global farm management software company, appoints Marcin Gozdziela as a General Manager (GM) for Poland. Mr. Gozdziela will focus on the company’s expansion in Poland and will be managing the overall AGRIVI operations in Poland. He brings in strong knowledge and experience from the agribusiness industry and agri-food value chain in Poland. „AGRIVI is one of the global leaders present on the Polish market for several years, and we want to strengthen our market leader position and support the whole agri-food chain in Poland. The goal is to focus and strengthen digitalization in agriculture at farmers and agri-food companies see fast returns from 50 to 100 percent in a short period.“ – Marcin Gozdziela, GM at AGRIVI Poland. Over the last five years, Marcin Gozdziela was marketing leader for Agribusiness customers in Credit Agricole Bank Polska S.A, and before that, he developed a marketing department as a Marketing Director in Ciech Trading S.A.  „I am honored to lead a dedicated and productive team of professionals and to guide our efforts towards digitalization in agriculture. Our vision is to change the way food is produced in its core and positively impact one billion lives by helping farmers reach sustainable, resource-efficient, and profitable production. Now, this is relevant more than ever and we will do our best to make that vision a reality for as many Polish farmers and companies as possible.“ - Marcin Gozdziela, GM at AGRIVI Poland. AGRIVI’s market leading farm management platform supports professional farmers in making their farm operations efficient and making timely decisions for increasing the profitability of their production. Besides farmers, AGRIVI supports other organizations from the agri-food value chain, like food companies, retail companies, agribusiness banks, insurances, and other stakeholders that collaborate with farmers. 

AGRIVI has become new official supporter of Farming First, a sustainable global agricultural coalition. AGRIVI will support Farming First with knowledge sharing and further sustainable agricultural development.  Farming First is a coalition of multi-stakeholder organizations that exist in agriculture, endorse and promote practical, actionable programs and activities to further agricultural sustainable development worldwide.  With more than 190 organizations worldwide, Farming First is one of the most diverse and active agricultural supporters. The organization exists with the aim to strengthen the voice of groups with shared views on the importance of improving farming and farmer's sustainable livelihoods.  Knowledge and culture of exchanging experiences are prerequisites for success when talking about sustainable development in the agriculture and food processing sector. Driven by belief's that knowledge and technology support must be available to all agriculture producers worldwide, AGRIVI has built knowledge-based software solutions that help agricultural producers in multiple ways. Digital agriculture solutions are important for the efficiency improvements of the overall agri-food value chain. AGRIVI digital agriculture solutions are used today by farms of all sizes and also by food companies, governments, agribusiness banks, and other stakeholders interested in increasing the efficiency of their agricultural production. Farming First creates and shares relevant information about agriculture and it serves as a knowledge network. It has a connective role in sharing best practices, skills and experience with supporters and all those who are interested.  The Farming First framework is founded on their six principles for food and nutrition security so as sustainable agriculture:  1. Safeguard natural resources 2. Share knowledge 3. Build local access and capacity 4. Enable access to markets 5. Protect harvests 6. Prioritise research imperatives AGRIVI as a global ag-tech company with the vision of changing the way food is produced and positively impact on over a billion people is in alignment with Farming First principles.  As one of the key global leaders in farm management software, AGRIVI supports farmers in over 100 countries worldwide and works with various stakeholders of the agricultural value chain, food processing companies, ag retailers so as NGO’s.  We are proud that we started this year by supporting Farming First as we share the same values.  

17 November, 2020 - AGRIVI, a global agtech company with the market leading farm management platform has secured 4 million EUR series A Round led by South Central Ventures, European Investment Fund and Croatian Bank for Reconstruction and Development. Fil Rouge Capital and AgriTech Hub also participated in the round. The funding will enable AGRIVI to expand its market reach in key European markets and United States. AGRIVI farm management software is one of the most comprehensive farm management platforms on the market. The platform supports farms and agri-food companies in reaching economically and environmentally sustainable crop production. The financing round builds on an exceptional period for AGRIVI, where the company saw a rapidly growing roster of clients, key executive appointments, market recognition and market momentum as food and agriculture were put under the spotlight. Major market researches position AGRIVI among key global leaders in the farm management industry and its customer portfolio grew to include brands such as Nestle, Driscoll’s, Kimberly-Clark and BNP Paribas among many others. A global consulting company EY recommends AGRIVI’s solutions as the fast-impact project for governments to improve local food sustainability and reduce climate impact on a national level. “AGRIVI has made an impressive progress since our initial investment back in 2016. They have positioned themselves on a global map of the leading agtech companies as one of the leading farm management platforms. I’m also thrilled that European Investment Fund identified this opportunity and participated in our first direct co-investment. I believe the funds from this financial round will enable AGRIVI to accelerate their activities on multiple business areas and consequently facilitate the global impact on the healthy food production,” stated Jure Mikuz, lead investor in the round and Managing Partner at South Central Ventures. “Strong progress in the last period and extraordinary customers we support have prepared us for the next stage of our growth. We are thankful to South Central Ventures, European Investment Fund, Croatian Bank for Reconstruction and Development, Fil Rouge Capital and AgriTech Hub for supporting us in our mission to digitalize the global agriculture. The recent global happenings have put additional spotlight on the food and agriculture, so the interest of investors for AGRIVI is strong and we are considering to extend the round with additional round closing,” stated Matija Zulj, CEO and founder at AGRIVI.   -- All Investor Statements -- European Investment Fund (EIF) Statement Alain Godard, EIF Chief Executive said: “I’m delighted to see that the EIF`s strategic equity investments in Croatia, working alongside HBOR, are delivering results and empowering Croatian companies to grow and compete on the global markets, creating jobs and fuelling faster economic development. It’s important, during these difficult times, that we continue to support ambitious, innovative businesses across Europe. We are impressed with AGRIVI and its achievements and proud to be a part of their success as much as we are proud of the results of our partnership with HBOR and its impact on Croatia.” Croatian Bank for Reconstruction and Development (HBOR) Statement  “We are proud that HBOR had the opportunity to support Croatian company which has became an agtech leader in only seven years. The investment in AGRIVI was made together with EIF through CROGIP program that encourages the availability of venture capital for Croatian entrepreneurs. We are glad Fil Rouge Capital fund also participated in this investment, who has been supported from HBOR while they were starting with their operations. The success of AGRIVI is an excellent example how strong growth and exports to the world markets can be achieved in niches and sectors that until just a few years ago almost did not exist. The potential of the Croatian economy is in innovative companies with global ambitions, where AGRIVI is an excellent example," said Tamara Perko, President of the Management Board at HBOR. Fil Rouge Capital (FRC) Statement “AGRIVI has been strengthening its position on the market in the past few years. Their experience is meeting the market maturity, thus making the strong use case and product-market-fit which is the most important prerequisite for the scale-up phase. We are very happy to be part of this investment round creating a firm cornerstone of AGRIVI's future. We believe in their success and their role in reaching an economically and environmentally sustainable crop production world,” Stevica Kuharski, Principal at Fil Rouge Capital. AgriTech Hub Statement “The AGRIVI Farm Management Platform is a response to a global trend, namely digitalisation in agriculture. AGRIVI enables the analysis of precise data, which is particularly important for the industry. Another crucial element for consumers is traceability, which is the possibility of checking the origin of a product. In AgriTech Hub, we are looking for solutions which will make agricultural processes really effective. We consider AGRIVI to be not only practical, but also an innovative solution that will help to manage production. We are also looking forward to working with the funds that believed in AGRIVI together with us and invested in the platform. We believe in the dynamic development of the company in the near future with a great chance for global success,” Marcin Woźniak, CEO at AgriTech Hub.   -- General Information-- AGRIVI is a global agtech company founded in 2013. With offices in London, Bucharest, Zagreb and Warsaw, the company supports agri-food companies in 100+ countries. More information can be found at www.agrivi.com. South Central Ventures (SCV) is the leading venture capital management company in western Balkans, dedicated primarily to early stage and growth investments in tech startups to fuel their international business expansion and growth. More information can be found at www.sc-ventures.com. European Investment Fund (EIF) is the largest European investor in venture and growth capital funds. Since 1994, the EIF has committed more than €17 billion in close to 700 venture and growth capital funds. By co-investing with successful venture capital fund managers alongside their funds, EIF targets innovative SMEs and Mid-Caps in their expansion and internationalisation phase. EIF’s investment in AGRIVI was made in partnership with Croatian Bank for Reconstruction and Development (HBOR) through CROGIP program. More information can be found at www.eif.org and at www.hbor.hr. Fil Rouge Capital (FRC) is the € 45 million investment fund focused on early stage businesses from pre-seed, seed and Series A of investment. More information can be found at www.filrougecapital.com.  AgriTech Hub is a Venture Capital Fund with investment interests in modern solutions within the scope of high-tech for the agriculture and food sector and entire value-added chain in agriculture and agricultural practice. Its mission is to support innovation, applicable at the growing, production and distribution stages, all the way to the commercial end customer. More information can be found at www.agritechhub.com.  -- Photo -- 

Experts state that seed quality often directly correlates with a farmer’s crop yield. High-quality seeds are superior to other seed varieties in physiological purity and are usually free from seed-borne diseases. For those unfamiliar with the agricultural industry, you can determine seed quality through a combination of environmental and genetic factors. If agriculture industry leaders deliberately overlook seed quality, there can be devastating consequences, including the following: food insecurity, tanking farm profits, and spiking produce costs. With these high stakes in mind, it’s worth investing in a high-quality seed. Otherwise, we should prepare for a domino effect of financial instability down the farm-to-consumer supply chain. While deciding on the seed type utilized lies within a farmer’s jurisdiction, forces out of farmers’ control, such as climatic changes, can impact the seed’s quality. Much like climatic shifts, sudden disease outbreaks can also have a tremendous impact on a farmer’s crop yield. For instance, the COVID-19 pandemic has significantly affected global crop production and interfered with the farm-to-consumer supply chain. Although the coronavirus doesn’t directly alter soil composition or inhibit crop growth, mandatory quarantine procedures have radically transformed our eating habits. Since medical professionals consider indoor dining to be a high-risk activity, the average person’s dependency on conventional grocery stores has skyrocketed, modifying the supply chains used. Additionally, with unemployment at an all-time high, consumer’s weekly spending budgets have plummeted. With less money to spend, the demand for produce and dairy products faces an unfortunate downward spiral, causing farmers to lose profits. To combat these adverse effects, farmers should consider investing in high-quality seeds to improve their crop yield and alleviate the burden of worrying about poor crop health. For example, pollinator blends from reputable providers like Nature's seed can generate the ultimate pollinator habitats. Because we depend on these pollinators for a third of our food production, high-quality pollinator seed mixes are a must. Are you curious as to how a higher-quality seed variety can improve crop yield? If so, read on. Characteristics of high-quality seeds Before we jump into how these seeds can increase crop yield, it's essential to understand the main attributes of high-quality seeds. For one, a high-quality crop seed must have the required degree of physical purity while maintaining the desired genetic purity. In layman’s terms, foundation seeds must be at least 99.5 percent genetically pure. On the other hand, breeder seed should be 100 percent; certified hybrid castor – 85 percent; certified hybrid seeds – 95 percent; certified hybrid cotton – 90 percent genetic purity. Quality seed is free from designated diseases One can define designated crop diseases as those diseases spread by planting infected seeds. These pathogens may cause seed contamination, resulting in lesions on petioles, pods, flowers, leaf tips, and margins. Some of these seed-borne diseases include grain smut of pearl millet, the early blight of tomato, and Kernel smut of sorghum. Loose smut of wheat, Ergot of Bajra, and the little leaf of brinjal. Low-quality seeds are mostly affected by these diseases, which can lead to low crop yield. In contrast, high-quality seed varieties are free from seed-borne diseases, leading to increased crop production. With optimal crop production, struggling local farmers can satisfy consumer demand with greater ease. High-quality seed varieties are free from weed seed Farmers should expect to find unwanted, harmful weed seeds buried in their crop seed supply. Most of these weed seeds resemble crop seeds in size and shape, making it difficult to distinguish the two. While seemingly harmless, these weed seeds usually compete for crop resources, affecting your crops in many ways. In some cases, these weed seeds can poison animals/human consumers and act as an alternative host for various diseases and pests. Examples of these weed seeds may include Convolvulus arvensis, wild paddy, wild lettuce, and Wild cucurbits spp. When purchasing your seeds, it’s crucial to consider its purity. Often, experts assess a seed’s purity by the level of unwanted substances present in the crop seed. Harmful materials such as inert matter, unwanted crop seed, and weed seed can reduce the seed quality, affecting harvest quantities and increasing production costs. Remember that if you buy crop seed that isn't properly conditioned, you may need to purchase herbicides to keep potential weeds and pests at bay. Be sure to factor these additional costs into your budget. High germination and vigor Seed germination tests examine the seed's ability to grow into a sturdy plant when planted under favorable conditions. These tests are often performed for a predetermined time under laboratory conditions to ensure optimum temperature, light, and moisture. Seeds that have low germination are usually less vigorous because of seed deterioration. Moreover, seed deterioration leads to the loss of viability, causing crop seeds with low germination to be less vigorous. Similarly, seeds with poor germination produce weaker seedlings, reducing average crop yields. It’s essential to note that you can’t associate low vigor with select seed species, especially the native grasses characterized by inherently low germination. Free from other crop seeds Depending on the weight percentage of other inseparable seeds in your crop seed, your crop yield may suffer at the hands of these different seed varieties. If not adequately contained, farmers will often cultivate unwanted seeds in the seed fields, as they are often similar in appearance and hard to separate mechanically. In most situations, farmers will notice this mixture when the seeds germinate and mature. Unfortunately for those in the agriculture industry, those other crop seeds can compete for your crop seed resources, affecting crop production. Final word For that matter, when buying high-quality seed, ensure you purchase it from a reputable seed provider with the necessary experience in producing and conditioning seed stocks. During seed production, ensure appropriate isolation, adequate fertilization/water usage, and timely harvest. Following these steps can result in quality produce and increased yield.

COVID-19 pandemic is already causing debilitating effects in virtually every industry of the global economy. Unfortunately, the agricultural sector is no exception and hasn’t been left unscathed. For those who don’t identify as agriculture workers, the pandemic poses a significant threat to food security, especially in economies where the agriculture model is labor-intensive. Travel restrictions are hindering the mobility of labor and disrupting labor-dependent production as active cases skyrocket. In light of these changes, preserving usable crops is all the more critical for struggling farmers. Those in the agriculture sector need to search for pest control companies specializing in agricultural pest control services. Otherwise, these pests will continue to harm vulnerable local farming communities. Effects of pests on crops Pest species, including insects, rodents, and birds, can wreak havoc on farmers’ crops. To mitigate damage and remain competitive, consider pursuing professional pest control services. Crop damage Pests can cause devastating effects on crops. How so? For one, these insects and rodents feast on the crops’ leaves, fruits, and roots, leading to the eventual death of your profit-yielding produce. Insects (like aphids) can also transmit harmful bacteria, fungi, or viral infections to your crops, resulting in comparable damage. Looking at rodents specifically, these scurrying rats and mice can cause untold damage to your crops, especially during the harvest season. Other rodents like moles feed on the plant’s roots causing substantial physical damage and skewing agriculture industry leaders’ crop yields. Damage to finished products Pest species like weevils, rats, and mice don’t discriminate when hunting for food sources. Much like these rodents target sprouting crops, they similarly flock to finished products stored for sale or consumption. Other insects like moths and beetles can contaminate food, making it unfit for human consumption. If you’re struggling to tell whether your finished products are under siege, keep your eyes peeled for holes in grains, insects’ tracks in the floury dust, fecal deposits, and webbing produced by larvae of moths. Typically, grains become warmer when infected, resulting in damp, moldy grains. Rodents invade barns, sacks, and other storage areas to gnaw on grains and other nearby food sources. As if that’s not enough, these outdoor pests will urinate on your foodstuff, which can lead to the contamination of grains. Furthermore, rodents are well-known for carrying diseases and bacteria. If farm owners don’t neutralize the threat in ample time, they can leave a trail of damage by contaminating foodstuff and surfaces they scamper across. Equipment and machinery damage Rodents (particularly rats and mice) can inflict structural damage to farm buildings and equipment. Using their ever-growing teeth, rodents gnaw at wood, concrete, electrical wires, and even metal, rendering farm equipment immobile or unusable. Damaged equipment leads to stoppages in production, which affects productivity. Following this trail of destruction, inhibited productivity can cause agricultural industry leaders to lag behind their competitors. Pest varieties targeting the agricultural sector Destructive pests come in different kinds. Some destroy your premises, while others, like bed bugs, disturb your sleep. If you happen to dodge these sleep-disrupting and property-damaging pest varieties, rodents will leave disease-ridden waste deposits on your premises. However, the worst insects are the ones that victimize your plant life. Pests can destroy acres of plants, ruining food that could feed hundreds of people. Below is a rundown of the most destructive pests causing chaos in the agriculture industry Locusts Locusts have been well-known culprits of rop damage since as early as 2,000 BC. Today, they are still a considerable threat to plants. When moving in swarms, they migrate from one location to another, leaving skeletonized plants in their wake. Weevils Adult weevils munch on leaves and trunks, and grubs feed on roots, ultimately causing plants’ death. The most affected crop varieties include wheat, maize, coconut, and sorghum. Japanese beetles These beetles have been wreaking havoc in Eastern US farms since 1916, as they can feed on over 300 species of plants. Japanese beetles increase in numbers around June and feed for four to six weeks, leaving behind inconceivable plant damage. Aphids Their favorite menu items include wheat, guava, barley, oats, and chilies. These small, soft-bodied insects are known to suck sap, especially during spring and summer. Severe infestation leads to twisting of leaves, stunted growth, withering, and eventual death of plants. Fruit and shoot borers Their larvae bore into tender plants, leading to the plant’s eventual disintegration. Borers also destroy flowers and blooming fruits. Corn rootworms Corn is a common crop, especially in the Midwest US. Corn rootworms have caused farmers sleepless nights because of their resistance to pesticides. In most cases, these insects will emerge from the ground in June and July, destroying leaves and corn silk. Stink bugs Stink bugs are not only a threat in your home but also to your crops. They feed on stems, leaves, and sap of plants like apples, beans, berries, peaches, sorghum, cotton, and many more. Conclusion Pests can have devastating effects on the agricultural sector while threatening millions of American’s food security. To deter this pest-related damage, devise a thoughtfully-crafted pest control strategy. Consider hiring services of pest control services with long-standing experience to provide comprehensive pest treatment plans.  

Digitization of agriculture is the only way how one can in a short time, even in the first two years of implementation, increase the competitiveness of agricultural production. Most other solutions for improvement of farming productivity give results in long term, often taking over 10 years to see the full effects. Experience shows that farmers increase their profitability from 50 up to 100% already in the first two years of using digital agriculture solutions. Higher earnings supported by digitalization make agriculture more attractive and provide the best motivation for the new generation of farmers to take over the family business and expand their farms. Digitization Prevents Triple Losses on Farms Digital solutions bring great benefits to farmers, as a help to avoid the triple loss a farmer has during the year. The first loss farmers experience is while planning the production. Without precise data on soil quality and actual crop needs, it is impossible to optimally calculate the necessary inputs for the season. Many studies have proven, and we have confirmed with thousands of farmers who are using our software for managing farm production, that digitalization and precision agriculture reduce losses on fertilizers, crop protection, and other inputs in production even up to 30 percent.  The second loss happens is during the season, mostly caused by the wrong judgment of farmers when to apply agricultural practices. Late crop protection against pests and diseases is accountable for even 20 to 40 percent yield losses every year and this is just one factor that impacts the yields. Digital solutions help farmers to make timely decisions based on facts and the real-time situation on fields. For example, AGRIVI software continuously monitors weather conditions on fields and alerts farmers if there is a risk of bad weather or pests and diseases. The third loss farmers experience is while selling the product when the price for their crops depends on actual quality and ability to guarantee food safety. The demand to prove the traceability of food is growing, both from consumers and retail that buy directly from farmers. Farmers need to showcase each product when and where it was planted, how it was treated, and its nutritive value. Without the digitization of each stage of production, it is impossible to show this information transparently. The experience of farmers is present. Digitization removes triple losses in farming production, gives measurable results, and helps farmers make more profit and secure a better life. Implementation of digital solutions is not hard, farmers can start to use them fast no matter the size of their production. AGRIVI farm management software is available on computers and smart mobile phones and it is easy to use. The only habit farmers need is the discipline to regularly enter data and everything else is provided by the platform – from information, the suggestion to warning alarms. The motivation is simple, 50 to 100% more profit in the pocket of farmers. Digital Agriculture AGRIVI software is one of the global leading farm management solutions worldwide used by farmers in over 100 countries. Farmers worldwide use AGRIVI software in the local language and AGRIVI team supports farmers in improving their farm profitability with AGRIVI solutions. Starting with AGRIVI software is simple – farmers just need to register at AGRIVI website, enter their fields and real-time insights from their fields will be visible daily.  

AGRIVI achieved Microsoft Gold Partner status and became a part of the most prestigious software development club in the world. Achieving such status means Microsoft declared that AGRIVI committed itself to evolve Microsoft technologies for the interests of its own needs as well as those of its clients.  This status represents the highest accredited partner for the development of applications through Microsoft technologies and provides AGRIVI exclusive access to Microsoft tools, utilities, and toolkits. Many training programs and tutorials are available at any time, as well as continuous customer support ready to assist if any questions occur. Another great advantage for AGRIVI is the permission to provide Microsoft-based IT products to other businesses or clients, given the fact that AGRIVI provides IT solutions to its users. “We are proud and really excited about this achievement. This is a perfect opportunity for us to take full advantage of the new possibilities gained with this status, thus ensuring continuous development and preserving high-quality standards of our products” – Darko Gebaei, VP Technology @ AGRIVI. AGRIVI team proved its expertise in developing a globally utilized software, where tens of thousands of users from more than 100+ countries worldwide interact with AGRIVI products daily. This recognition also reflects on our excellence and quality in software development via Microsoft technologies, proving the competencies and achieved results in the cloud implementation.

We are thrilled to unveil our new rebranded visual identity. This brand updates showcase our company’s evolution. Over the last few months, we have put our hearts and minds into creating a new visual identity that would represent our growth and strength we have today in agtech industry. We have brainstormed, negotiated and drafted and the result is here where we are now proudly showing you the new identity, still keeping our core values. We have been awarded as the best world startup in 2014, and today AGRIVI is the company with the same mission to make a positive impact on more than a billion lives with digital technologies for agriculture. Still, a lot has changed, we have evolved, the team is more experienced, our product portfolio expanded and today we address the whole food-value chain. So, it was time to refresh visual identity and communicate what we are doing in foodtech. The new visual communication, new logo, and color scheme reflects the mission of AGRIVI. New logo, new color scheme, and visual communication will be applied to all our products, the website as well as to social media. Here is the logo, evolved like our company: from startup, fresh, bright presentation, to represent our growth, strength, and stability: Since color in the logo acts as a company identifier, our green represents stability and fresh ideas. It is important to us that color reflects our connection to agriculture. The combination of green and brown is traditionally associated with the earth, plants, and harmony in nature. We are still the same company, so for our customers, users, and partners the change is only in visual presentation, the quality stays the same. Quality, knowledge, innovation, and strengthening the leader position are pillars we will continue to work on. This is a great foundation for us at AGRIVI because we have other amazing things in preparation. We are really excited and looking forward to seeing what the future holds for us! Visit the website: www.agrivi.com Check out social media: Facebook, LinkedIn, Instagram, Twitter.

Agrivi is pleased to appoint Guillaume Antoine Rabhi as a Chief Digital Officer (CDO). With his experience and knowledge in managing digital innovations, Guillaume brings a wide range of expertise. Since winning the award for the best global startup in 2014, Agrivi has grown to one of the global leading agritech companies that support major agri-food organizations in digitalizing their agriculture activities. As a part of Agrivi’s Management Board, Guillaume will focus on maximizing value provided by Agrivi products to the agri-food companies, while securing scalable product innovation, research, development, and implementation processes. “Digitalization of agriculture is one of the major pillars when it comes to healthy and nutritious food that was grown by applying sustainable agricultural practices. I recognized the strong value Agrivi delivers to its customers worldwide and I will be happy to contribute with my experiences to the continuous company growth.” – Guillaume Rabhi, CDO at Agrivi.    “We are happy to welcome Guillaume to our team. With his valuable experiences of turning ideas into profitable business models, he will strongly contribute to our growth and maintaining the global leading position in the digital agriculture solutions.” – Matija Zulj, CEO at Agrivi. Prior to joining Agrivi, Guillaume held management positions in organizations like RTL Group, Citroens PSA Group, and TF1 Group, and the media and digital industry in France.

Media Release: Zagreb, September 22nd 2020 Digitalization of Agriculture - a Priority of the Strategic Partnership Between Agrivi and Agroklub   Leaders of digital agriculture in the Adriatic region have agreed on a long-term strategic partnership with the aim of accelerating the process of farm digitalization in the region. Agroklub is handing over its eGAP platform to Agrivi's portfolio that becomes richer for another extremely useful product, soon available on the global market. Furthermore, Agroklub, the leading agricultural media house in the region will provide significant support to Agrivi products. With the aim of accelerating the process of implementation of digital agriculture, Agrivi and Agroklub become strategic partners by signing the agreement and thus additionally, position themselves as key leaders in agricultural digitalization in the Adriatic region. With this long-term arrangement, Agrivi brings the eGAP platform into its product portfolio, which will shine on the global market by further investment in development, all in an effort to strengthen the market position of one of the leading agri-technological companies in the world. After signing the agreement, Matija Žulj, founder and director of Agrivi, pointed out: “We have known Agroklub for a long time as the strongest agricultural media house in the region, and as we have always appreciated their work, we are extremely looking forward to this partnership. We have recognized the strong values ​​of the eGAP platform, which fit very well into and complements our digital agricultural product portfolio. Today, Agrivi services are used by large global organizations such as Driscoll's, Nestlé, Kimberly Clark, and other large producers in the agricultural and food industries, said Žulj, explaining the position of the new addition: "With the eGAP platform we plan to address the segment of those farmers that are starting or just have started the process of digitalization and have needs for the basic production records." The partnership includes activities to promote and support the placement of digital solutions for agriculture through online channels in the region. Thus, as part of this agreement, Agroklub will help the goals of the Agrivi product portfolio and continue to strengthen its own position as a leader in the field of agricultural media in the regional online scene. "The agreement is part of our efforts to keep the focus on what we are best at," said Mario Relatić, director of the Agroklub, adding that it is a matter of natural association. "This is a school example of a win-win situation, and we are especially pleased that through Agrivi's great ambitions, eGAP will become part of the global scene." The partnership includes numerous activities, and Vedran Stapić, one of the founders of Agroklub and eGAP, revealed the first operational steps. "By the end of the year, with the support of Agrivi, users will have a completely new version of the eGAP application for documenting agricultural production, and the details and dynamics will be known to all those interested very soon." He also stressed that this is good news for many farmers, but also the domestic technology scene. "I see this as a great moment for both parties, but also for the regional AgTech market, I believe in the satisfaction of users of our services. I am sure that both Agrivi and Agroklub will feel the significant benefits of this arrangement in the medium term ", concluded Stapić.   Media contacts: Agrivi d.o.o.: Anita Flajšlik, Marketing Lead, press@agrivi.com, +385 99 271 1989        Agroklub d.o.o.: Željka Rački-Kristić, zeljka@agroklub.com, +385 91 6300 092