Media Release: Zagreb, September 22nd 2020
Digitalization of Agriculture - a Priority of the Strategic Partnership Between Agrivi and Agroklub
Leaders of digital agriculture in the Adriatic region have agreed on a long-term strategic partnership with the aim of accelerating the process of farm digitalization in the region. Agroklub is handing over its eGAP platform to Agrivi's portfolio that becomes richer for another extremely useful product, soon available on the global market. Furthermore, Agroklub, the leading agricultural media house in the region will provide significant support to Agrivi products.
With the aim of accelerating the process of implementation of digital agriculture, Agrivi and Agroklub become strategic partners by signing the agreement and thus additionally, position themselves as key leaders in agricultural digitalization in the Adriatic region. With this long-term arrangement, Agrivi brings the eGAP platform into its product portfolio, which will shine on the global market by further investment in development, all in an effort to strengthen the market position of one of the leading agri-technological companies in the world.
After signing the agreement, Matija Žulj, founder and director of Agrivi, pointed out: “We have known Agroklub for a long time as the strongest agricultural media house in the region, and as we have always appreciated their work, we are extremely looking forward to this partnership. We have recognized the strong values of the eGAP platform, which fit very well into and complements our digital agricultural product portfolio.
Today, Agrivi services are used by large global organizations such as Driscoll's, Nestlé, Kimberly Clark, and other large producers in the agricultural and food industries, said Žulj, explaining the position of the new addition: "With the eGAP platform we plan to address the segment of those farmers that are starting or just have started the process of digitalization and have needs for the basic production records."
The partnership includes activities to promote and support the placement of digital solutions for agriculture through online channels in the region. Thus, as part of this agreement, Agroklub will help the goals of the Agrivi product portfolio and continue to strengthen its own position as a leader in the field of agricultural media in the regional online scene.
"The agreement is part of our efforts to keep the focus on what we are best at," said Mario Relatić, director of the Agroklub, adding that it is a matter of natural association. "This is a school example of a win-win situation, and we are especially pleased that through Agrivi's great ambitions, eGAP will become part of the global scene."
The partnership includes numerous activities, and Vedran Stapić, one of the founders of Agroklub and eGAP, revealed the first operational steps. "By the end of the year, with the support of Agrivi, users will have a completely new version of the eGAP application for documenting agricultural production, and the details and dynamics will be known to all those interested very soon." He also stressed that this is good news for many farmers, but also the domestic technology scene.
"I see this as a great moment for both parties, but also for the regional AgTech market, I believe in the satisfaction of users of our services. I am sure that both Agrivi and Agroklub will feel the significant benefits of this arrangement in the medium term ", concluded Stapić.
Agrivi d.o.o.: Anita Flajšlik, Marketing Lead, firstname.lastname@example.org, +385 99 271 1989
Agroklub d.o.o.: Željka Rački-Kristić, email@example.com, +385 91 6300 092