Agrivi Talk: Josip Nuic, Global Wine Distributor from Bosnia and Herzegovina

Tanja Folnovic

Agronomy Expert

In today's interview, we bring you the story of the successful global wine distributer from Bosnia and Herzegovina Josip Nuić.

Q1: Hello Josip! Thank you for being a part of Agrivi Talks, can you tell us a bit about yourself?

A1: Nuic Vineyards are situated in Crnopod, a village in Bosnia and Herzegovina. We are engaged in production of 13 grape varieties (authentic and international) from which we make wine.

Q2: When and how did you start being involved in agriculture?

A2: It all started as a hobby in 2004 when we planted our first vineyard. Our first harvest took place in 2006 and after two years it all became serious as we have introduced our first wines to the market. We also started planting new vineyards.

Q3: On which land size did you begin your production, and how much have you expanded since then?

A3: Our production started on about 7 hectares, which later grew by another 28 hectares. We are currently in possession of 35 hectares of vineyards.

Q4: What is your production capacity?

A4: Our production capacity grew from year to year, and today we are at 250 000 wine bottles. It will probably grow even more since our newest vineyards have just started providing us with their highest yield.

Q5: Is your market predominantly local or internationl? How much of your production is intended for export?

A5: Our market is 40% local and 60% of our wines are intended for export. Since our production capacity has grown significantly we've had to focus on export because our local market is rather limited both in size and wine consuption habits. We are currently exporting our wines to Croatia, Montenegro, Germany, Czech Republic, Switzerland, Netherlands, Japan, Australia and New Zealand.

Q6: Can you describe the responsibilities of workers in the vineyard/winery to our audience? What types of work are you engaged in?

A6: There is a lot to do, both in the vineyards, as well as in the winery. Regarding the vineyards it's all about organization of multiple tasks in the same time, since most of our work is determined by climate conditions, from winter pruning, pest protection, green pruning, irrigation and harvesting.

Regarding the winery, most of the work is done during harvest, but there has to be a lot of work done during the entire year to ensure our wines reach the market as top quality products.


Q7: Which are the greatest challenges you face in wine production?

A7: Wine production is greatly affected by climate conditions since they determine the quality of raw grapes as well as the end product. This challenges us greatly in terms of work organization, timely pest protection, as well as harvesting – grapes need to be harvested in the right moment of optimal technological maturity.

Q8: Is it important for you as a producer to track everything you do regarding work and production inputs, and why?

A8: We believe that the larger the production is, the more important production tracking becomes. Tracking all of the work in a vineyard, as well as expenses and income per variety gives us real-time data which helps us immensely to see where we are, and what we might do to achieve a better production result.

Q9: Why have you decided to us a Farm Management System to help you track your production?

A9: As previously stated, production expansion as well as widening our wine portfolio has sparked a necessity for data tracking and detailed statistical analysis. We have tried several product before but none have really lived up to our expectations. Agrivi is a completely different story. We are very happy to be able to get all of the necessary reports quickly and efficiently. We are nearing the harvest now and are looking forward to the Processing module being developed for Agrivi which will help us with managing the production of wine as well.

Q10: Which Agrivi functionalities are the most useful to you?

A10: 'Tasks' are where we are spending most of our time in Agrivi. We keep detailed track of all the work, mechanization, and input usage there.

Q11: What do you predict the future of wine production will bring? Which trends are expected in the next few years, and what is the influence of technology in agriculture in general?

A11: Wine production is consantly being modernized. There have been so many advancements only in the past few years - from growing methods, planting material selection, pest control, work automatization, and several innovations in vinification. When we take that into account it's not that easy to predict which innovations are going to hit us next.

The fact remains that with all the information available today, and production methods for producing wines of highest quality being easily accessible, wine consumption is steadily increasing day by day.

Thank you again for being a part of Agrivi Talks, we wish you a successful harvest!


Source of the 1st photo: Vinarske price